Marketing through the years has gone via a lot of change. Today is the age of World wide web and free gifts. Administrators are constantly thinking of new ways to appeal to more and more customers. Promotional products are a great idea but one needs to be very careful while selecting a product for their business promotion.
A promotional product can very easily make or break the image of your organization. The good product will leave an everlasting impression on customers whereas a bad product could completely ruin it. The choice of product becomes even more critical when your company or product is new in the market and you also want as much positive feedback as possible. Therefore, it is very important to choose unique promotional products for your marketing strategy as they get the customers out of their seat.
Originality has its own group of advantages but it should be remembered that a thing is called unique only if it is very difficult to find or produce. Thus with uniqueness comes the situation of making the unique promotional products as cheap as you possibly can read now. Consequently finding a unique product for promotion is such a difficult job and that’s why many companies in their search for that unique product lose sight off of their main goal which is publicity.
Even though the search for a unique promotional product may seem to be an expensive affair but in the long run it proves to be very economical due to benefits you obtain from such a product. Keeping this in thoughts there are now companies offering completely unique and customizable products for brand creation. These items vary from expensive pens to holiday tickets. Some companies are nowadays even offering casino money as part of their brand development process. All these and other unique products help you ensure that your company has an edge over its competitors.
Due to selective perception, individuals pay attention to only a tiny portion of advertisements that experience them throughout the day. Various situational elements impact whether someone actually processes the message of an ad. One factor that influences the effect of the ad is the ad congruency. Individuals remember incongruent advertising, or advertising that does not conform to the norms of any product class, more than congruent advertising.
For example, a person watching a commercial for a sports drink would be more likely to remember the commercial if it played classical music as opposed to the predictable rock music. This strategy can be used on a business choosing promotional products that are not the norm in a particular industry. For example, a bank could give out a beach towel or flip plouf with the company logo, rather than the traditional company coffee cup or pen.
A second factor that determines the impact of a promotion involves the originality of the communication. Guerilla marketing capitalizes on this factor by using unconventional and somewhat surprising methods to promote a brand. For instance , one man from Pennsylvania agreed to sell his neck and chest space for a company to tattoo their name and logo on his body.
In another example, Proctor and Gamble positioned product advertising at attention level in women’s bathroom stalls. This approach can be adopted by companies through the use of unique promotional products. For example, a beverage company could use a marketing cup with a creatively designed straw or top to grab the attention of on lookers. Starbucks implemented that idea by creating a plastic travel mug designed to look exactly like the Venti paper coffee cup.